Ajman Ministry of Tourism Development Appoints Intrepid Marketing and Communications as Indian Market Representative

Khadija TurkiDirector

Ajman’s Ministry of Tourism Development is venturing into India’s fast-evolving outbound market for the first time to capitalize on the upcoming tourist season and boost footfall in the UAE’s smallest city.

Beginning their activation on the Indian market, Ajman Tourism Development Department announced Intrepid Marketing and Communications as their representative, who will implement all sales, marketing and communications initiatives in key target markets. Ajman’s Ministry of Tourism Development is venturing into India’s fast-evolving outbound market for the first time to capitalize on the upcoming tourist season and boost footfall in the UAE’s smallest city.

Ajman, a city nestled beside a cascading coastline of crystal clear waters, offers its visitors surreal beach vacations along with unparalleled hospitality at world-renowned resorts and properties. Although the exotic beaches are the main attraction of the destination, Ajman is also renowned for its historical and cultural relevance which is treasured in its national museums. It is an ideal getaway for any traveler wishing to discover the United Arab Emirates differently and taste the true essence of the Emirates.

Boasting the city’s waterfront hospitality and architecture, the city is also fast becoming one of the most desirable locations for weddings and honeymoons. Additionally, the properties are equipped with the necessary infrastructure and staff to host intimate, large-scale weddings while maintaining complete privacy.

Based on the varied potential of the city, Ajman’s Tourism Development Department will penetrate its reach into the wedding, MICE and luxury FIT segments in India through sustained activities assisted by Intrepid Marketing & Communications. On the appointment of its representative in India, Ms. Khadija TurkiDirector of Tourism Development and Marketing, Ajman Tourism Development Department, said, “We are excited to set foot in the Indian market as we are aware of the country’s unique appetite for travel and look forward to welcoming our customers seeking an exquisite getaway. India is an exciting but complex market for several factors and we are excited to work with the Intrepid Marketing and Communications team and collectively derive the best methods to establish and expand our presence. The team will endorse our products and itineraries in key segments and markets and provide their core insights to make Ajman one of the fastest emerging destinations among outbound Indian travellers.

Acknowledging the latest addition to Intrepid Marketing & Communication’s growing portfolio, Ms. Madhuri Vermadirector, said:We are delighted to introduce the Department of Tourism Development of Ajman India and promote the various tourism aspects of the city to the travel professional community. Although the UAE is an established destination, Ajman as a destination is relatively new and therefore will be exciting for agents and travelers alike. We will work closely with trade and media in India to enhance Ajman’s visibility among travelers and amplify arrivals from the wedding, honeymoon and luxury traveler segments through focused and continuous efforts.

Ajman is centrally located in the Emirates and is easily accessible from Dubai and Sharjah within approximately 30 minutes and 20 minutes respectively from their international airports. It is popular for its five star resorts, restaurants and shopping malls for a memorable stay.


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