Barbados to Host Forum on Tourism Development and Global Trends

Barbados Tourism Marketing Inc. (BTMI) announces that it will host a series of forums aimed at keeping stakeholders informed of island tourism developments and global trends.

“It is always important that our tourism partners are included in our mission to position Barbados as a destination of choice. They need to know how we are working on their behalf to increase visits to the island; revive economic activity on the island; and of course, exporting Barbados’ unique culture and talent to the world,” said Jens Thraenhart, Managing Director of BTMI.

BTMI said the first tourism forum will be held on June 20, 2022 with the theme of post-COVID airlift.

“We believe it is essential to start with the most important update for our stakeholders – how do we bring people to Barbados? We will share information about the upcoming winter season 2022/23 in the context of global civil aviation trends.

“We hope everyone leaves informed and empowered to plan their respective activities accordingly to get the most out of the upcoming season,” Thraenhart added.

Earlier this week, Barbados tourism officials expressed concern over the level of visitor arrivals, saying the high interest shown during the winter season has not translated into summer, even with the return of the annual festival. Crop Over.

“Tourism is our best chance at this time to secure the future of our island, however, as we emerge from the (coronavirus (COVID019) pandemic) it will not be without challenges,” said the president of the Barbados Hotel and Tourism Association (BHTA) Renée Coppin.

”We know that despite heavy winter arrivals to the island from December 2021 to April 2022, we are down 47.1% from 2019 levels. We also know that so many of our members have benefited from good winter performance, our statistics indicate that the average hotel occupancy rate for the same period of December 2021 to April 2022 decreased by 10.1%,” added Coppin.


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