MANDAUE CITY, Cebu — Former tourism secretary Joseph “Ace” Durano said Cebu needs new tourism business, especially now that the province has been reopened to foreign tourists.
“We need to go beyond what we usually offer tourists because some of them are looking for adventure,” he said in a statement.
Durano, the gubernatorial candidate of Partido Pilipino sa Pagbabago-Bakud, said he would push for the creation of more adventure tourism activities here if he wins the May election.
He tried rock climbing himself at Barangay Cantabaco in Toledo City on Sunday March 27 and found his latest adventure very difficult.
Although the climbing is very “exhilarating”, he would recommend it to other adventurers, he said.
“We have a lot of adventure tourism sites for rock climbing or caves that we can develop,” he said.
“That’s the type of tourism business that we should really develop here in Cebu,” he added.
Durano said tourists will no longer just come here to rest and enjoy Cebu’s white sand beaches. Many now come to try the adventure tourism destinations here.
With this, Durano said, there would be a need to discover and support new industry players to further boost the local tourism industry.
He also hopes to implement some of the programs he started when he was secretary of the Ministry of Tourism from 2004 to 2010 if he wins the May elections.
Under his leadership, the DOT succeeded in increasing the number of tourist arrivals to the country by 49.31%, from 2.1 million in 2004 to 3.2 million in 2010.
Spending by tourists has also increased, from $1.9 billion in 2004 to $2.49 billion in 2010.
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