Greece presents a plan for the development of winter tourism

Greek Deputy Minister of Tourism Sofia Zacharaki presented plans to develop the country’s winter tourism options at the XI World Congress of Snow and Mountain Tourism held recently in Andorra.

This year’s congress focused on reviving the sector and formulating a tourism strategy that takes into account the needs of tourists while preserving natural and cultural resources. He also explored the well-being of mountain communities and addressed innovation, sustainability and digital transformation.

During a roundtable, Zacharaki and his counterparts from Slovenia, Andorra and Spain discussed ways to accelerate the recovery of the sector and policies that will promote winter and mountain tourism.

The minister referred to the “Greece has a winter” campaign which, for the first time, highlighted the winter offerings. She continued by referring to the investments being made in this direction; the extension of the tourist season and the main infrastructure projects financed by FRR funds.

Zacharaki also said Greece was improve the training and education of the tourism workforce include new trends and particular forms of tourism focused on mountain destinations.

Finally, the minister said that Greece was updating an operational framework which regulate mountain and winter tourism activities as well as ensuring investments in green infrastructure and low-impact travel experiences.

Zacharaki noted that for the first time the government, recognizing the huge potential of winter tourism, has adopted a comprehensive roadmap that showcases mountain destinations and guarantees commitment to sustainable practices.

“Mountain and winter tourism are among the main strategic choices of the Greek Ministry of Tourism in its efforts to strengthen the competitiveness and qualitative enrichment of the country’s tourism industry,” Zacharaki said.

“Winter and mountain tourism in Greece can be an important competitive advantage for the country and contribute to the enrichment of the Greek tourist product,” she added.

Organized within the framework of the United Nations Year of Sustainable Mountains, the 11th World Congress on Snow and Mountain Tourism brought together more than 400 participants from 23 countries in Andorra, which organizes the biannual event in partnership with the OMT since its inception.


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