India Tourism Development Corporation in collaboration with the Ministry of Tourism launches Tourism Awareness Program

India Tourism Development Corporation (ITDC), in collaboration with the Ministry of Tourism, has launched the Tourism Awareness Program (TAP) for Taxi, Taxi and Coach Drivers to provide behavioral and non-technical training. The program was launched under the Capacity Building for Service Providers (CBSP) program and was officially launched by Dr. Sambit Patra, President of ITDC), at the majestic Ashok Hotel, New Delhi in the presence of more than 200 participants representing the transport sector. On this occasion, Dr. Patra also released the training manual, jointly with Sh. Piyush Tiwari, Director, Sales and Marketing, and Sh. Harsh Bhutani, GM, Ashok Institute of Hospitality & Tourism Management (AIHTM).

Speaking at the event, Dr. Sambit Patra, Chairman of ITDC, said, “Over the past two years, the tourism industry has seen a sea change in its growth, and with the opening progressive world, we must take crucial steps to redefine tourism services. With this program, we aim to enhance the learnings of “saarthis” and equip them with the skills to present themselves effectively and efficiently and serve tourists exploring Incredible India”. Dr. Patra applauded female drivers and highlighted their importance in ensuring the comfort of foreign tourists arriving in our country.

Sharing his thoughts on the initiative, MG Kamala Vardhana Rao, IAS, MD, ITDC said, “As we strengthen our focus on redefining the tourism segment, it is essential to recognize the efforts and contributions of important segments such as as the drivers of Transport of tourists. With the launch of the tourism awareness program, the necessary steps for the growth and learning of this sector would be undertaken. Ashok Institute of Hospitality & Tourism Management (AIH&TM); HRD Division of ITDC; is proud to be part of this program.”

The Tourism Awareness Program run by the Ashok Institute of Hospitality and Tourism Management (AIH&TM), ITDC was organized after identifying the need for soft skills training for taxi/coach drivers, as they are the first interface for tourists arriving at airports. , stations, etc. The training program has been designed very professionally and is flexible in nature, keeping in mind the daily salary/earnings pattern of the drivers. Spread over 16 hours, it focuses on imparting knowledge on behavioral and soft skills, personal hygiene and grooming, basic knowledge of foreign languages, administering first aid, etc. allowing drivers to serve tourists.


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