Malaysia eyes development of motorhome tourism
Malaysia’s Ministry of Tourism, Arts and Culture is working with local government and relevant ministries to develop motorhomes as a new tourism product.
This new venture has emerged after receiving comments at the recent Arabian Travel Market that the availability of self-drive motorhomes will attract young families from West Asia to go beyond the traditional destinations of Kuala Lumpur. , Langkawi and Genting.
His Minister, Nancy Shukri, said her ministry will work closely with the Department of Transport and local councils in each state to develop the required infrastructure before promoting motorhomes as a new tourism product.
A pilot project will be launched in Johor before being rolled out to other states in the country.
Tourism Malaysia also received positive feedback from the overseas travel industry during the recently concluded Arabian Travel Market. Nancy said the country continues to be a preferred destination as the government has simplified entry requirements by scrapping Covid-19 testing and quarantine requirements.
Middle East officials also stressed the need for direct flights and additional frequencies between West Asia and Kuala Lumpur, she added.
To this end, Tourism Malaysia had signed a Memorandum of Understanding with Emirates Airline to increase air connectivity to Malaysia and promote Malaysia as a unique travel destination. There will also be joint activities to boost tourism recovery.
Nancy was speaking at a press conference after the launch of the 2022 Domestic Tourism Recovery Plan and revamped version of the Cuti-Cuti Malaysia (Holidays in Malaysia) with the aim of reviving domestic tourism, which local industry players are betting on this year while waiting for international tourism to return to normal.
To date, more than 500,000 foreign tourists have visited Malaysia since borders reopened on April 1 and Nancy was confident that the government’s target of 2 million foreign tourists and RM8.6 billion (1 .9 billion dollars) of tourist receipts would be achieved. by the end of this year.