Ras Al Khaimah Tourism Development Authority aims to lead sustainable tourism by 2025
The Ras Al Khaimah Tourism Development Authority (RAKTDA) aims to develop the emirate’s tourism infrastructure and make Ras Al Khaimah a world-class destination for leisure and business travel, creating sustainable investment opportunities and improving the quality of life of its residents. RAKTDA, representing the Northern Emirate of Ras Al Khaimah in the United Arab Emirates, organized a roadshow in 2 cities in India.Also Read – Amarnath Yatra Registration: Online Booking for 2022 Begins. Direct link to register, further details here
The 2022 Roadshow successfully showcased key highlights and upcoming tourism developments in Ras Al Khaimah that will help facilitate additional demand for travelers from India. The event kicked off in New Delhi on April 4 where the tourism authority delegation, led by Iyad Rasbey, Executive Director, Destination Tourism Development at RAKTDA, met with business partners and media. Read also – Israeli tourism: foreign tourists can visit the Church of the Holy Sepulcher in Jerusalem when it reopens after 2 years of confinement linked to Covid-19
Commenting on this year’s roadshow, Iyad Rasbey said, “It was great to reconnect with our travel partners in India since the start of the pandemic. India is a very viable and popular tourist market. Last year alone, it was the third largest international source market in Ras Al Khaimah, welcoming over 30,000 visitors. This is considerable given that the Indian market was largely closed or restricted last year. We aim to increase this and return to pre-pandemic tourism numbers through promotional activities aimed at leisure travelers and incentives targeting MICE, destination weddings and other celebrations. Read also – Caravan tourism: a house-on-wheels experience that is gaining popularity
The Ras Al Khaimah Tourism Development Authority has announced a tourism strategy that will see the destination become the regional leader in sustainable tourism by 2025. It sets out key milestones for the emirate to ensure long-term sustainability that will drive to overall tourism growth goals and contribute directly to national and international climate change and environmental policy commitments. An investment of US$134 million is earmarked for 20 sustainable tourism developments across the emirate, particularly on Jebel Jais where our projects have been designed not only to protect the mountain ecosystem, but also to enhance it. By creating attractions that preserve the culture and local communities of the emirate, guests will be able to enjoy authentic experiences that will see them leave a positive impact on Ras Al Khaimah during their visit.
On new and upcoming destination attractions in 2022, the Jais Sledder, the longest toboggan ride in the region, was highlighted among a range of upcoming enhancements on Jebel Jais like the Jais Wings (paragliding) and Jais Mountain Eco-Golf. New sustainable accommodations include Earth Altitude, an eco-friendly pop-up hotel concept, and Cloud7 Camp Jebel Jais, the ultimate sustainable glamping experience. In addition, a brand new captive hot air balloon experience in Manar Mall, RAK AirVenture, which will offer panoramic views of the city above the beautiful mangroves, and a scallop ranch in Al Hamra Marine will offer oyster diving /scallops, live cooking, experiences for family and children and cultural activations.
Expanding the destination’s portfolio of world-class hotels, the emirate recently hosted the opening of the 351-room InterContinental Mina Al Arab, the world’s largest Hampton by Hilton with over 500 rooms, and the Radisson Al Marjan Island with 388 rooms. Operated by global hotel brands, a series of new hotels and resorts will be launched across the emirate over the next three years, including Marriott, Movenpick, Anantara, Sofitel and Conrad, adding 3,525 keys to the current 7,720 keys in Ras Al Khaimah.
(This is a press release)