The Pacific Tourism Organization (SPTO) has awarded Trove Tourism Development Advisors its Lead Digital Specialist and Digital Content Upgrade program, both of which fall under the Pacific Digital Tourism Transformation Project funded by the New Zealand government.
The Senior Digital Specialist activity will include an assessment of digital skills and technology needs, recommendations and e-learning modules, as well as advice on digital content systems and data management.
The scope of work for the digital content upgrade activity will include extensive desk research, development of a content strategy and related action plan, and relevant training for staff SPTO key. In addition, Trove Tourism will also be responsible for defining the performance metrics that will be used and how they will be reported, aligning them with SPTO’s Monitoring, Evaluation and Learning Policy and Framework.
In acknowledging Trove Tourism’s nomination for both activities, SPTO CEO Christopher Cocker said that these activities will strengthen and expand SPTO’s digital capabilities, in line with its digital strategy.
“Developing exceptional digital marketing skills within SPTO is at the heart of SPTO’s broader goal of driving a step change in digital skills and capabilities in Pacific tourism. This would also include updating and improving the SPTO and National Tourism Organization (ONT) websites and other online platforms with new digital content (images, texts, videos, downloadable attachments , etc.) for travel agents, visitors, media and other partners,” says Cocker.
Mr. Cocker added that digital capabilities are key to growing a thriving tourism economy. He added that COVID-19 has re-emphasized the need for digital transformation that would harness innovation in the use of digital technology to ensure Pacific tourism remains globally competitive.