Thailand unveils its sustainable tourism development strategy | World

Thai Prime Minister Prayut Chan-o-cha (Photo:

Bangkok (VNA) – The Thai government unveiled a new strategy baptized “SMILE” to ensure sustainable development of the local tourism industry.

The strategy announced by Prime Minister Prayut Chan-o-cha earlier this week during the opening ceremony of the Thai Tourism Congress 2022 held for the first time in Phuket.

The government wants the tourism industry to contribute 30% of Thailand’s GDP by 2030, up from 20% before COVID-19. Meanwhile, the Tourism Authority of Thailand expects 7-10 million foreign tourists to arrive this year, after quarantine measures were lifted last month.

“SMILE” stands for: S – Sustainability in all its aspects; M – Workforce: building the skills of the tourism workforce to international standards; I – Inclusive economy: Ensure that all sectors of the economy are included in the tourism industry; L – Location: Promoting the uniqueness of communities as tourist attractions; and E – Ecosystems: Promoting ecotourism and the local environment.

According to the PM, the SMILE Strategy will help to sustainably improve the country’s tourism industry and ensure that we adapt to the changing world in all its aspects. It was also a stepping stone towards Thailand’s goal of becoming a medical tourism destination, which would help boost the economy.

The tourism industry contributed 3 trillion baht to the country’s economy in 2019, or 18% of GDP./.


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