Tourism Board Receives $26,000 Tourism Development Grant – The Advocate-Messenger
Tourism promotion efforts in Danville and Boyle County will receive a welcome boost in the form of funding made available by the state to help continue the recovery of the tourism industry.
More than $5.3 million from the Federal Economic Development Administration has been made available for grants through the Tourism, Arts and Heritage Cabinet on behalf of the Kentucky Department of Tourism. Of this amount, $26,500 will go to Danville/Boyle County.
Kendall Clinton, executive director of the Danville-Boyle County Convention and Visitors Bureau, said the tourism and travel industry in Danville and Boyle County has been significantly impacted in 2020 and 2021 due to Covid-related travel restrictions. This has impacted tax revenue from the CVB office, limiting the resources available for marketing and advertising all that Danville and Boyle County has to offer visitors.
“When the availability of these funds was announced in January, we had a limited time to develop project ideas and apply for a grant,” Clinton said. “A total of seven projects have been identified to help promote Danville and Boyle County. All projects and associated EDA grant funding have been approved. We will have until December 2023 to use these funds, in addition to marketing and advertising that we will do with funds from our annual budget.
Grant funds will be used for attending coach and group travel shows, in-depth CVB website updates, services of a travel writer, production of a television show focused on places related to tourism in Boyle County that will air on KET, professional photography services and advertising with the Kentucky Bourbon Trail.
The Danville-Boyle County CVB is one of 103 tourism and destination marketing organizations in 88 Kentucky counties that applied and were approved for a portion of the EDA’s $5.3 million in funding.
“Today we celebrate another investment in Kentucky’s future,” Governor Andy Beshear said. “Tourism brings more than 67 million people to our state each year, and that number is expected to grow. Whether it’s spending the afternoon fishing on a Western Kentucky lake, admiring the scenic views of Natural Bridge and the incredible moon arch of Cumberland Falls, or tasting our world famous bourbon and the fastest two minutes in sport, you’re going to find some special things to see and do here in the Commonwealth.
An additional $678,624 will be allocated directly to the nine Commonwealth tourism regions to support regional marketing and promotion. Previously, Beshear committed $2.8 million in federal funding to support the creation of regional marketing campaigns. Tourism is an $8.9 billion industry that supports economic growth in rural and urban communities in Kentucky. Throughout the pandemic, the Commonwealth has invested more than $13 million in the tourism industry to bolster promotional and advertising efforts and encourage safe travel to Kentucky through the development of new branding campaigns .