Tourism Development Committee convenes first plenary meeting of 2022 Innovative projects expand visitor source and boost economy
MACAO, May 31 – The Tourism Development Committee (TDC, by its Portuguese acronym) today (May 31) convened the first plenary meeting of 2022, chaired by the Secretary for Economy and Finance and Chairman of the Committee , Lei Wai Nong. The Macao Government Tourism Office (MGTO) unveiled its work plan for the second half of 2022 and listened to CDT members’ opinions on Macao’s tourism development and tourism economic recovery program.
Secretary Lei Wai Nong said the SAR government is committed to steering the composition of industries towards proper diversification. With its unwavering commitment to the vision of making Macau a global center for tourism and leisure, the government will pursue deeper integration in the “tourism+” sector and concerted development between tourism and other related industries such as MICE, health and well-being, sport, e-commerce as well as culture and creativity. The ultimate goal is to improve the overall competitiveness of Macau’s economy, fuel business growth through innovative thinking, and lay a solid foundation for economic diversification.
The Director of MGTO, Maria Helena de Senna Fernandes, presented a summary report of the minutes of the 2021 plenary meeting, which was approved by the committee. MGTO Deputy Directors Cheng Wai Tong and Ricky Hoi presented an overview of the current Macau tourism situation, the Bureau’s main initiatives in the first half of 2022 and the work plan for the second half of 2022 respectively.
Highest record for single-day visitor arrivals during the Labor Day holiday
In the first four months of 2022, Macau saw 2.484 million visitor arrivals and an average hotel occupancy rate of 38 percent, while the average length of stay for visitors climbed to 3.4 days. People crossing land or sea checkpoints from Guangdong Province to Macau are required to show valid proof of their negative COVID-19 nucleic acid test result issued within an extended 72-hour period. Boosted by this latest measure as well as the vigorous promotional campaign and range of mega-events tailored by MGTO to welcome visitors, the total number of visitor arrivals increased significantly in Macau during the 1st Labor Day holiday in May. The single-day record of incoming visitors even peaked at around 42,000 on April 30, an all-time high in 2022.
Strategic work plan for the second half of 2022
To accelerate tourism recovery, MGTO has scheduled a series of major events and activities to take place in the second half of 2022, such as the 10e Macao International Travel (Industry) Expo and Macao Light Festival 2022. The Office is also actively preparing to launch a brand new event – the Food Festival for the Five Creative Cities of Gastronomy. The “Stay, Dine and See Macau” project continues to support the travel industry and now offers the Student Education Tours that take students on integrated excursions to local tourism resources.
When it comes to promoting the destination, MGTO has partnered with different entities to raise the curtains on the “Experience Macau, Unlimited” promotional campaign for the city’s myriad of wonderful monthly highlights. The campaign defined different monthly themes weaving together events and festivals with a unique color. In addition, “Macao Week” mega roadshows, Greater Bay Area touring caravans, and shopping mall flash roadshows will be held successively in different mainland municipalities to make Macao a healthy, safe and quality destination and revive people’s confidence to travel to Macau.
To attract visitors to Macau, MGTO has rolled out various promotional initiatives through platforms such as WeChat, Weibo, Xiaohongshu, Douyin, travel influencers and mainland news websites. MGTO is also launching its Tiktok account where promotional videos are shared with viewers in potential international markets. In continued partnership with e-commerce platforms, the Office features themed Macau delicacies pages and creates award-winning hashtag challenges that encourage visitors to post about Macau’s culinary delights. A range of travel, hotel and airfare specials are being launched on various platforms to attract visitors, boost tourism spending and extend their stay in Macau.
Committee members actively voice suggestions
Various TDC members raised views and suggestions on the following topics: group travel in mainland China, Hong Kong and international markets, television travelogues and electronic marketing, viewing arrangements medicine, mainland China’s border-crossing measures, community tourism and economy, and tourism. staff training. Secretary Lei Wai Nong welcomed new members joining others at work at TDC. He expressed sincere gratitude to the travel industry for supporting the SAR government administration, for joining hands to brave the challenges of the pandemic and supporting the tourism economy. He hopes CDT members can continue to offer insightful insights that can promote Macau’s tourism development and moderate economic diversification.
Participants in the meeting include the Chief of Staff of the Secretary of Economy and Finance, Ku Mei Leng, and officials from the following government entities, including the Secretariat of Economy and Finance, the Secretariat of Social Affairs and Ministry of Culture, Secretariat of Transport and Public Works, Government of Macao Tourism Office, Macao Customs Service, Macao Institute of Tourism Studies, Bureau of Cultural Affairs, Bureau of Labor Affairs, Bureau of Economic Development and Technology, Macao Trade and Investment Promotion Institute, Municipal Affairs Bureau, Civil Aviation Authority and Consumer Council, as well as representatives of tourism and other related sectors.