WSP participates in major clean mobility campaign as part of Red Sea tourism development

WSP Middle East, a leading professional services consultancy, has announced the next phase of the Red Sea Project’s multimodal operational readiness plan, as momentum builds to integrate new mobility solutions into the destination regenerative tourism.

With the aim of inspiring buy-in from the world’s and region’s leading mobility operators, this phase involves operator expressions of interest to ultimately provide and operate transport modes across three modal packages throughout along the project — in addition to a package for a mobility operations manager — as it prepares to open to guests in early 2023, a statement from WSP said.

The latest step in the Red Sea Project’s sustainable mobility journey follows the creation of a blueprint for decarbonized future mobility to enable sustainable and seamless journeys for customers, employees and logistics to the flagship tourist destination, did he declare.

As a global leader in mobility, sustainability, digital onboarding and business consulting, WSP Middle East highlighted its industry-leading mobility and consulting experts helping The Red Sea Development Company ( TRSDC) to identify land, sea and air transport. development and operating requirements, supported by the latest advances in green mobility.

Andreas Flourou, Executive Director, Operations (Mobility) at TRSDC, said: “The Red Sea is the most ambitious regenerative tourism project in the world. The destination is on track to be powered solely by 100% renewable solar energy, which will save more than 500,000 tonnes of CO2 entering the atmosphere each year.”

“As such, we have set ourselves the goal of being equally ambitious in our mobility operations and are looking for the best partners in the industry to help us achieve this vision. Our portfolio of projects on the sea coast Rouge is expanding, especially with the equally groundbreaking Amaala, and as such, the partnership opportunity could be significant for early adopters,” Flourou noted.

Kathleen McGrail, Managing Director of WSP Middle East (Advisory Services), said: “As a globally recognized regionally trusted advisor, WSP Middle East is proud to play a pivotal role in bringing the vision of the Red Sea project in terms of smart and sustainable transport.

“By successfully bridging the technical and consulting worlds, our distinctive capabilities in the field of mobility enable us to help TRSDC operationalize its mobility strategy and help champion the stage change needed to bring future-ready world-class solutions at the forefront in the kingdom,” McGrail explained.

“In line with TRSDC’s aspirations to be net zero, our goal is to set the benchmark for safe, smart and sustainable travel that elevates the Red Sea Project to the world’s premier regenerative tourism destination,” said she added.

Noor Hajir, Head of Transport and Mobility Planning at WSP Middle East, said, “WSP is proud to be a trusted advisor helping TRSDC develop a resilient mobility implementation model that can be adapted to accommodate the phased approach of the Red Sea Project and used as a benchmark for future projects across the kingdom.

“As the first private equity fund project to open its doors to tourists, a project of this caliber requires regional and international mobility operators to join in and showcase their niche, innovative approaches to facilitate travel solutions. clean mobility and high caliber service that elevates the guest experience,” said Hajir.

According to TRSDC, creating a bespoke, one-of-a-kind mobility operating model for the Red Sea Project – which considers unique development and operational strategies for megaprojects in Saudi Arabia – will balance the efficiency of operations and commercial viability while attracting world-class operators to ultimately provide world-class service throughout tourism development.

As the Red Sea and Amaala are sustainable tourism projects, there is a strong demand for electric vehicles in both destinations.

When fully built, their fleets will have around 800 electric vehicles for guest transport, an additional 450 electric buses for staff and more than 300 electric vehicles for logistics.

Going green in mobility will not only support the Red Sea and Amaala in their carbon neutrality goals, but will also support Saudi Arabia’s ambition to reduce carbon emissions and achieve carbon neutrality by 2060, Flourou said.

“With TRSDC rapidly expanding its portfolio of projects along the Red Sea coast, coupled with the delivery of several other giga-projects in the Kingdom, there is a real first-mover advantage for those wishing to navigate the complexities of entering a new market and the associated challenges,” added Flourou.

Copyright 2022 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Source link